Project Overview
We developed a focused value proposition highlighting the impact of menopause on women's health and the healthcare system. Effective symptom management was shown to improve quality of life and reduce system strain, positioning menopause care as a key priority.
Messaging was tailored for Women’s Health Leads at ICBs, commissioning pharmacists, and budget-holding clinicians. Through targeted engagement, the market access team positioned appropriate treatments as essential to sustainable, patient-centred care. This value proposition formed part of a broader strategy to strengthen visibility with key decision-makers.
The challenges
• Limited recognition of menopause as a significant public health and system-wide issue.
• Need to demonstrate the broader impact of unmanaged symptoms on women's quality of life and healthcare resource strain.
• Difficulty engaging key stakeholders—such as ICB Women’s Health Leads, commissioning pharmacists, and budget-holding clinicians—with relevant, compelling messaging.
• Lack of a focused value proposition to position menopause care as a strategic healthcare priority.
• Necessity to build stronger visibility and alignment with decision-makers to drive sustainable, patient-centred solutions.
Our Solution
We developed a targeted value proposition that highlighted the impact of menopause on both women's health and the wider healthcare system. By demonstrating how effective symptom management could enhance quality of life and reduce strain on services, we positioned menopause care as a strategic priority.
Messaging was tailored for key stakeholders, including Women’s Health Leads at ICBs, commissioning pharmacists, and budget-holding clinicians. Through focused engagement, our market access team successfully positioned appropriate treatments as integral to delivering sustainable, patient-centred care. This work formed part of a broader strategy to enhance visibility and influence among key healthcare decision-makers.