Project Overview
The Veklury website was developed with a clean, minimalistic aesthetic to align with the brand’s visual identity and vision. Careful attention was given to colour palette, typography, and imagery to ensure consistent and professional branding throughout. Designed specifically for healthcare professionals, the site offers intuitive navigation and a user-friendly experience. A gateway page was implemented to guide users seamlessly into the homepage, enhancing the overall journey while maintaining a clear, structured, and accessible layout.
The Challenges
Aligning with Brand Vision: Ensuring the website’s clean and minimalistic design matched Veklury’s established visual identity and branding guidelines.
Maintaining Design Consistency: Carefully selecting colours, fonts, and imagery to create a cohesive and professional look throughout the site.
Designing for a Niche Audience: Creating a user experience tailored specifically for healthcare professionals, with relevant structure and content.
Balancing Aesthetics with Usability: Achieving a visually minimal design without compromising on functionality or ease of navigation.
Implementing a Seamless Gateway Experience: Designing a smooth transition from the gateway page to the homepage while keeping the journey intuitive and accessible.
Ensuring Accessibility and Structure: Maintaining a clear and accessible layout that met usability standards for all users, including those with accessibility needs.
Our Solution
We developed the Veklury website with a clean, minimalistic aesthetic to align with the brand’s visual identity and overall vision. We paid close attention to the colour palette, typography, and imagery to ensure consistent and professional branding throughout the site. Designed specifically for healthcare professionals, the website featured intuitive navigation and a user-friendly interface. We also implemented a gateway page that smoothly transitioned users into the homepage, enhancing the user journey while maintaining a clear, structured, and accessible layout.